We are a performance advertising agency built for the programmatic era — integrating directly with the world's leading DSPs to deliver measurable, scalable results for brands across Michigan and beyond.
From awareness to conversion, we orchestrate campaigns across every premium channel — all managed through certified DSP partnerships.
We didn't bolt programmatic onto a traditional agency. We built from the ground up for DSP-native, data-first advertising.
Certified trading desks on The Trade Desk, DV360, Amazon DSP, and Xandr — no intermediaries, full transparency.
Machine-learning bid strategies and creative rotation updated every 15 minutes, 24/7.
Post-cookie infrastructure with clean room integrations and ID-resolution for future-proof targeting.
Local market intelligence combined with national-scale programmatic buying power — the best of both worlds.
We maintain active trading relationships and certification status on the platforms that matter most to your brand.
Let's talk about your goals. Our team will build a custom media strategy for your brand in 48 hours.
Plus One Ventures was founded in 2019 in Troy, Michigan by a team of media veterans who believed that regional brands deserved the same programmatic firepower as Fortune 500 companies — without the agency markup or the runaround.
Today we manage campaigns from Detroit to Grand Rapids and beyond, leveraging direct DSP access and a proprietary analytics stack to deliver performance results that speak for themselves.
No black-box buying. Every dollar spent is traceable, every decision defensible. We give clients direct access to DSP dashboards and never charge hidden fees or markups.
Impressions are a proxy. We optimize toward business outcomes — leads, sales, foot traffic, and true ROAS — and we'll tell you when a channel isn't working.
We know Michigan media markets inside and out. Detroit, Grand Rapids, Lansing — we combine hyper-local insight with the buying power of a national trading desk.
We built our infrastructure around consent-first data practices, first-party audiences, and clean room technologies — so your campaigns are future-proof as cookies phase out.
Schedule a no-obligation intro call and see how Plus One Ventures can elevate your next campaign.
We integrate every digital advertising channel into a unified programmatic strategy — connected through shared data, aligned to shared goals, measured by real business outcomes.
Access 50,000+ premium publishers through direct DSP integrations with The Trade Desk, DV360, and Amazon DSP. Our trading desk deploys RTB, PMP, and programmatic guaranteed deal structures tailored to your audience strategy. We layer contextual signals, behavioral data, and first-party audiences for precision targeting at scale.
Reach the cord-cutting household at the moment of highest engagement. We execute CTV campaigns across Roku, Samsung TV Plus, Amazon Fire TV, Hulu, Peacock, and Pluto TV through programmatic and direct insertion orders. Full household graph targeting with frequency management and incremental reach measurement.
Streaming audio commands full attention with no second-screen distraction. We place programmatic audio spots across Spotify, Pandora, iHeart Radio, SiriusXM, and major podcast networks with behavioral, demographic, and contextual targeting. Companion display included on all streaming placements.
Programmatic DOOH bridges the physical and digital worlds. We activate campaigns across Michigan's digital billboard networks, transit stations, retail venues, and urban screens. Audience triggers, weather-based creative, and real-time measurement through verified foot traffic lift studies.
Our analytics infrastructure underpins every campaign decision. We deploy custom attribution models, build audience segments from first-party data, and integrate with your CRM and CDP for closed-loop reporting. Real-time dashboards with daily optimization alerts keep every campaign on track.
Social and search amplify your programmatic investment. We manage performance campaigns across Meta, Google, TikTok, LinkedIn, and Pinterest — integrated with your DSP audiences for retargeting and cross-channel frequency management. Unified reporting across all channels in a single dashboard.
Plus One Ventures operates as a Managed Service partner on all major demand-side platforms. Our trading desk is staffed 24/5, with weekend monitoring and real-time bid management. We onboard directly as an agency partner — no white-label intermediaries, full seat access, and complete transparency on log-level data.
Full-seat partner with access to Open Path premium inventory
Display & Video 360 certified buyer with Google Marketing Platform access
Direct access to Amazon audience data and premium streaming inventory
Microsoft/AT&T premium inventory curated for audience-based buying
Yahoo! DSP omnichannel buying across display, video, and native
Programmatic native, display, video, CTV, and DOOH capabilities
Tell us your goals and we'll build a custom media plan in 48 hours.
Whether you're a brand looking to launch your first programmatic campaign or a DSP partner looking to onboard — we're ready to talk.
2600 Troy Center Drive, Suite 400
Troy, Michigan 48084
United States
For DSP platform onboarding requests, partner integrations, and agency seat inquiries, please email us at support@plusonevc.com with subject line "DSP Partner Inquiry."
Plus One Ventures LLC ("Plus One Ventures," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at plusonevc.com or engage with our advertising services.
We may collect information about you in a variety of ways. The information we may collect includes:
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you to:
As a programmatic advertising agency, we work with Demand-Side Platforms (DSPs) including but not limited to The Trade Desk, Google Display & Video 360, Amazon DSP, and Xandr. In the course of managing campaigns:
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties except as described below:
We use cookies, web beacons, tracking pixels, and other tracking technologies to collect information about how you interact with our website. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. Note that some parts of the site may not function properly if cookies are disabled.
For advertising services, we and our DSP partners may use cookie and cookieless tracking technologies including unified IDs (UID 2.0, RampID), device fingerprinting, and IP-based methods consistent with applicable law and industry standards.
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review the privacy policies of any third-party sites you visit.
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure your personal information, no transmission over the Internet or information storage technology can be guaranteed to be 100% secure.
Depending on your location, you may have certain rights regarding your personal information, including:
To exercise any of these rights, please contact us at support@plusonevc.com.
California residents have additional rights under the California Consumer Privacy Act and California Privacy Rights Act. We do not sell personal information as defined under California law. California residents may request disclosure of what categories of personal information we collect, use, and share. To make a request, contact us at support@plusonevc.com.
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.
If you have questions or concerns about this Privacy Policy, please contact us:
These Terms of Service ("Terms") govern your use of the website and services provided by Plus One Ventures LLC ("Plus One Ventures," "Company," "we," "us," or "our"). By accessing our website or engaging our advertising services, you agree to be bound by these Terms.
Plus One Ventures provides digital advertising, programmatic media buying, and related services. This includes, but is not limited to: programmatic display, connected television (CTV), digital audio, digital out-of-home (DOOH), paid social, paid search, data analytics, and demand-side platform (DSP) campaign management services.
All services are subject to a separate written agreement or Statement of Work (SOW) between Plus One Ventures and the client. These Terms supplement but do not supersede any signed agreement.
By engaging our services, you agree to:
Plus One Ventures operates in compliance with the following industry standards and frameworks:
Clients are responsible for ensuring their advertising complies with all applicable regulations in jurisdictions where campaigns are served.
Unless otherwise specified in a signed agreement:
All creative work, campaign strategies, audience models, and proprietary methodologies developed by Plus One Ventures remain the intellectual property of Plus One Ventures unless otherwise specified in writing. Client-provided materials, including logos, product images, and brand assets, remain the property of the client. Upon full payment of all outstanding fees, client retains ownership of campaign performance data generated on their behalf.
Both parties agree to keep confidential all non-public information received from the other party in connection with the services, including but not limited to audience data, campaign strategies, financial terms, and proprietary technology. Confidential information shall not be disclosed to any third party without prior written consent except as required by law.
Plus One Ventures processes data in accordance with our Privacy Policy and applicable data protection laws. We act as a data processor on behalf of clients with respect to campaign data and comply with applicable requirements under CCPA/CPRA, and any applicable provisions of international privacy laws. Any data sharing arrangements are governed by a Data Processing Addendum (DPA) executed as part of the client agreement.
PLUS ONE VENTURES PROVIDES ITS SERVICES "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. WE DO NOT WARRANT THAT CAMPAIGN RESULTS WILL MEET ANY SPECIFIC PERFORMANCE BENCHMARKS, INCLUDING BUT NOT LIMITED TO IMPRESSIONS, CLICK-THROUGH RATES, CONVERSION RATES, OR RETURN ON AD SPEND. DIGITAL ADVERTISING PERFORMANCE IS SUBJECT TO MARKET CONDITIONS, AUCTION DYNAMICS, AND FACTORS OUTSIDE OUR CONTROL.
IN NO EVENT SHALL PLUS ONE VENTURES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES, ARISING OUT OF OR IN CONNECTION WITH OUR SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL CUMULATIVE LIABILITY SHALL NOT EXCEED THE TOTAL FEES PAID BY CLIENT IN THE THREE (3) MONTHS PRECEDING THE CLAIM.
Either party may terminate the services upon 30 days written notice. Plus One Ventures may terminate immediately for non-payment, breach of these Terms, or submission of advertising content that violates applicable law or platform policies. Upon termination, client is responsible for all outstanding fees and any committed media spend. Campaign data will be made available to client for 90 days following termination.
Client agrees to indemnify, defend, and hold harmless Plus One Ventures and its officers, directors, employees, and agents from any claims, liabilities, damages, and expenses (including reasonable attorneys' fees) arising from: (a) client's advertising content; (b) client's breach of these Terms; (c) client's violation of any applicable law; or (d) any third-party claims arising from the content of client's advertisements.
These Terms shall be governed by and construed in accordance with the laws of the State of Michigan, without regard to its conflict of law principles. Any disputes shall be subject to the exclusive jurisdiction of the state and federal courts located in Oakland County, Michigan.
The parties agree to attempt to resolve any disputes informally by contacting each other first. If a dispute cannot be resolved within 30 days, the parties agree to submit to binding arbitration under the American Arbitration Association Commercial Arbitration Rules, conducted in Troy, Michigan.
We reserve the right to update these Terms at any time. Changes will be posted to our website with an updated effective date. Continued use of our services after changes constitutes acceptance of the updated Terms.
Questions about these Terms should be directed to: